We help legalize it.
Through state ballot measures, federal advocacy and industry initiatives, Winning Mark is helping end the prohibition on cannabis.
Cutting Edge Direct Mail Helps Cannabis Win Big in Massachusetts
With the campaign to legalize marijuana in Massachusetts under attack and tightening as the 2016 General Election approached, Winning Mark worked with Yes on 4 campaign and the Analyst Institute to develop a direct mail experiment to test the effectiveness of a direct mail program. The result: some of the most persuasive mail ever tested and a historic victory.
Integrating Digital, Print and Experimentation for Yes on 91
In 2014, Winning Mark played multiple roles in Oregon’s Measure 91 campaign, which was the critical “next victory” after Washington and Colorado. We combined experimentation, direct mail and multiple digital platforms to find new and unexpected supporters in every corner of the state, while shoring up the most at-risk soft supporters. To leverage Oregon’s 3 week vote-by-mail voting period, we matched our target GOTV audience to Facebook. We then developed an app that enabled people to instantly see which of their friends who were in that pool had not yet returned their ballot and pestered them to vote.
Taking the Fight National with NCIA
While National Cannabis Industry Association members were in Washington, DC meeting with their Representatives for their 6th annual Lobby Days, we drew likely supporters to highly optimized mobile landing pages, generating hundreds of emails in a two-day window to Members of Congress from voters back in their districts. Not only did we demonstrate the power of the issue, we helped NCIA build their list by Congressional districts across the nation.