Have you ever thought about running for office? Are you an activist wanting to make a change? Or are you just interested in learning more about Oregon politics?
The Oregon Women’s Campaign School (OWCS) is just for you. As a non-profit, non-partisan, and independent organization, the OWCS has helped to organize women, and any pro-choice person, to run for office or work on an issue or candidate campaign for over 30 years.
By learning what it means to be a candidate or working as a staff member on a campaign, the Oregon Women’s Campaign School gives you the tools and guidance needed, from networking to fundraising, for a successful campaign.
The next Oregon Women’s Campaign School is coming up on March 15th – 16th at the World Trade Center in downtown Portland – there’s still time to register!
As one of this year’s sponsors, we think that this is a great opportunity to not only learn about Oregon politics, but also a great chance to meet the people that help shape them.
Register for the event here.]]>
For the last couple of years, Facebook has started changing the News Feed, making it harder for business owners to reach their costumers for free. Last December, Facebook launched their latest new algorithm that would favor “high quality” stories over memes.
This change has had a negative impact on the people who have built businesses and careers on the attention from the Facebook News Feed. A small amount of these page owners’ “fans” see the posts and are the most engaged. The best examples of these businesses are online stores, both big and small, who update their “fans” about their new products, “Social Media Marketers,” who work with brands to develop “authentic” voices to reach Facebook users, and then there are individuals who promote their own work i.e. authors and musicians.
No matter what readers like or what writers post, very little is showing up on the News Feed from pages that readers follow.
According to the article on Business Insider,
[a] week or so after Facebook made its changes, one social media marketing agency, Ignite, analyzed 689 posts from 21 brand pages. Ignite found that in just one week, the number of people who saw posts from those brands declined by 44% on average, ‘with some pages seeing declines as high as 88%.’”
To read more about what Nicholas Carlson learned about Facebook’s News Feed, check out his article here.]]>
According to Adweek’s infographic,
…young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users. … Nevertheless, other platforms are challenging its dominance, chiefly YouTube, which is frequently used by 68 percent of those 14-34.
Check out their other inforgraphics here.
Opponents of marriage equality, including groups such as the National Organization for Marriage (NOM) and the Family Research Council (FRC), are working on 3 different plans to stem the marriage equality tide. Most likely, none of them will work. The plans actually contradict each other, but that doesn’t matter to conservatives. Their plans will take the time and energy of marriage equality proponents and that is what they want. They are just trying to delay and disrupt as long as possible.
Here are the 3 plans:
Read the full article here.]]>
Last Thursday, Facebook added the Trending feature to its users’ sidebars. Similar to Twitter’s Trend feature, Facebook will deliver users a personalized list of the day’s most active headlines and hashtags. Clicking through one of the topics will give you relevant posts from Pages, Celebrities, News Outlets, and Facebook users who have the “Follow” option enabled on their personal pages.
At this time Facebook hasn’t announced any plans to offer Promoted Trends like Twitter does, although we can assume that if the feature proves successful, Facebook will explore avenues to monetize it.
What could Trending mean for brands now, though? Like on Twitter, public pages may find it valuable to insert themselves into relevant trending discussions to gain additional reach. Also, as details of the algorithm behind the personalized trends start to surface, pages may be able to start tailoring their content to optimize visibility in trends their target audiences receive. Lastly, this may encourage more pages to adopt the use of hashtags as they become more valuable in creating trend-worthy content.
For a deeper analysis, you can find more here from TechCrunch.]]>
Business Insider published this fascinating look back at 2013; the “worst year ever” for TV. Charting the decline in the predominance of TV and broadband, it compiles recent data that describes the continued explosion of video on mobile devices and free wifi. Read the full article here.
“We’re at the beginning of a major historical shift from watching TV to watching video — including TV shows and movies — on the internet or on mobile devices.”
“Fewer households have TV because they are watching video on mobile devices instead. People are spending more of their time on mobile, and less of their time on TV.”
Check out these interactive digital billboards compiled by NPR’s Robert Krulwich. Read the full article here.
This is a British Airways display ad in London’s Piccadilly Circus, and it’s using custom-built surveillance technology to identify actual planes in the actual sky.
There’s another stunning example at Euston Station (also in London) that shows a man furiously screaming at a woman who is clearly frightened. But you can help. If you have a cellphone, you can yank the man clear across the station, dragging him from screen to screen to screen until he’s way on the other side of the terminal.
A holographic angel drops down from heaven and lands beside you. You can’t see her in real space, but you and she are plainly visible on a screen that everybody in the station can see.
This week’s New York Times Magazine features an article by Jeff Himmelman about:
EBay’s strategy for taking on Amazon: It’s all about getting you to forget your wallet.
This is an interesting read to get more up to speed on the race toward digital, account-based payments and how various players from Amazon to Walmart to neighborhood stores and restaurants are involved. Read the full article here
Account based giving, also known as “one click donations” and “quick donate” by companies like Blue State Digital and NGP, are the future of online fundraising. Blue State has had this technology since the Obama 2012 race, and NGP just released it this year. Now any serious campaign must get this technology in place, but both providers have a long way to go to make this flow as seamless as Amazon and eBay/PayPal.
This week, Instagram announced Instagram Direct, the app’s new private photo and video-sharing feature. Previously, any photo or video a user posted was by default publicly broadcast to that user’s followers (and potentially, to anyone with access to Instagram). Now, users can choose who sees a post: all of their followers, or maybe just a few – up to 15 people can be added to a message, and Instagram will even offer up suggested recipients to add. Though the feature will likely work best for communications between mutual followers, brands (and campaigns) should utilize it to open the door to influencer relationship management.