But (Luc Vincent) is a leader in a new great game: the Internet land grab, which can be reduced to three key battles over three key conceptual territories. What came first, conquered by Google’s superior search algorithms. Who was next, and Facebook was the victor. But where, arguably the biggest prize of all, has yet to be completely won.
“Throughout the campaign, Google Analytics helped us democratize our web data, and enabled all of our teams to make key decisions quickly.” - Nate Lubin, Director of Digital Marketing for Obama for America
Obama’s Director of Digital Analytics Amelia Showalter says that a data-driven approach allowed them to learn about supporters as well as test content and secondary calls-to-action to move them up the ladder of engagement.
“Our campaign was effective because our teams had the discipline to relentlessly rely on data to assess performance, test changes and improve.”
In case you missed it, DemocracyinAction.org and WiredforChange URLs are officially transitioning to Salsa Labs. Organizations that have been with Salsa for years will want to check out their blog post, Who are we again? democracyinaction.org changes.
What does this mean? Most likely, that you have some work to do, and you should make a plan now. Once the full change comes into full effect on August 1, 2013, links with the former democracyinaction.org URL will no longer work and will result in an error message.
It also means that as you send out eblasts and build anything new, you will want to make sure you are using your salsalabs.com URLs. If you do not update democracyinaction.org URLs your website, visitors will start seeing error pages there instead of your content after August 1st.