Blog: Digital

Digital Dollars 2014

After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media habits.

But given how much time Americans spend on their devices, mobile-ad spending could be much higher, an indication that marketers remain uncertain about the medium’s effectiveness. Research firm eMarketer estimates that spending on mobile advertising, which includes both smartphones and tablets, will soar 83% to nearly $18 billion in 2014.  Read the Full Story on The Wall Street Journal

Christian, Cameron and the Freedom to Marry team are masters of earned/viral social media. As the debate rages over organic reach and images vs post shares, etc for campaign’s Facebook Pages – they continue to deliver high-impact visuals that drive engagement and help win historic campaigns.

We are lucky to work with (and win with) them on marriage and discrimination here in Oregon.
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One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through page like ads, and now they feel like they’re being bait-and-switched by being asked to advertise again to reach those same fans.

Read the full story at Inside Facebook

Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation – volunteers, teachers, parents, and others counted students in their classrooms and submitted their findings, and personal stories, to the site. Over the course of just a few months, more than 5,000 classes were counted, making for an astounding visual on the state of Washington’s class sizes.

The site that the Winning Mark team developed for Class Size Counts created just the kind of buzz and interest we were hoping for as we launched a grass-roots project.  With very little paid promotion, the site attracted over 35,000 unique visitors, and 5,300 of those signed on as supporters our campaign.

Class Size Counts has just filed their initiative and is now collecting signatures to get I-1351 on the ballot. To learn more about the initiative (and if you’re in Washington, to submit a class size) visit classsizecountswa.com.

School District Database

Class Size Counts Website

Even if you “don’t watch TV,” chances are you’ve come across the type of ad that seems to be everywhere these days: a beautifully shot montage of ostensibly unrelated scenes, tranquil music that intensifies as the ad progresses, and a soothing voiceover tying it all together.  If this sounds familiar, you’re probably also no stranger to the lab coats = technology or timelapse cityscape = efficiency formulas. (And there are many more!) This video unabashedly — and perfectly — pokes fun at those ads:

Stock footage company Dissolve made the video based on Kendra Eash’s satirical poem. Great job, Dissolve. We may have to use some of your stock in the future.