Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation – volunteers, teachers, parents, and others counted students in their classrooms and submitted their findings, and personal stories, to the site. Over the course of just a few months, more than 5,000 classes were counted, making for an astounding visual on the state of Washington’s class sizes.
The site that the Winning Mark team developed for Class Size Counts created just the kind of buzz and interest we were hoping for as we launched a grass-roots project. With very little paid promotion, the site attracted over 35,000 unique visitors, and 5,300 of those signed on as supporters our campaign.
Class Size Counts has just filed their initiative and is now collecting signatures to get I-1351 on the ballot. To learn more about the initiative (and if you’re in Washington, to submit a class size) visit classsizecountswa.com.
When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique.
- Even though first-party data is unique, it’s limited in scale because there is always more to know about your customer or prospect than you alone can know.
- Third-party data, on the other hand, is really good at providing that needed scale. The issue, however, is that even though it can help add knowledge, that insight is available to the entire ecosystem, decreasing the unique value of that information.
Enter second-party data. Here we have the promise of taking data marketing to a level that is both unique and scalable. Second-party data is someone else’s first-party data, so it’s a gold mine of unique information. It’s not generally sold, so not everyone can access it. The art is in structuring the right deals with your strategic partners that can be free or cost-effective.
Read the full story By Omar Tawakol at AdWeek:
Second-Party Data Can Help Brands Get Unique Information at Scale - But use and comfort are crucial first steps.
For half a century, television ads have been the staple of political campaigns, the preferred, if costly, vehicle for communicating a candidate’s message to the voters. What happens when people stop watching live television?
Commercial firms have been quicker to adapt than campaigns, according to experts. Many commercial firms now spend 20 to 30 percent of their ad dollars on digital. Most political campaigns spend around 5 percent. This will soon change.
Read the full story at the Washington Post