comScore has released data from the October 2012 U.S. Online Video Rankings showing that 183 million people, or 86 percent of the U.S. internet audience, watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion.
Google and Yahoo! continue to hold the top two spots. Google, driven primarily by video viewing at YouTube, dominates as the top online video content property with 153.2 million unique viewers in October. Yahoo!, driven by sites like Y! News and OMG, followed with 55.3 million viewers.
While the sheer number of video ads increased to 22.6 percent of all videos viewed, completion rates and engagement levels rose as well. According to multi-screen video ad company YuMe, interaction rates hit 1.3 percent, compared to 0.68 percent in July and 0.88 percent in August.
In this video for a new section on the Earl Blumenauer for Congress campaign’s “Priorities” page, we wanted to highlight how the Congressman’s leadership has helped make Portland the city it is today and show that what was accomplished in Portland could help form an agenda for America’s future. We followed Congressman Blumenauer as he visited the new Portland-Milwaukie Light Rail Bridge construction site, launched the innovative car sharing startup Car2Go and spent a sunny day capturing the sights and sounds of a city at work and play.
This 30 second video was part of a series of short online videos designed for YouTube Trueview online advertising and was part of a broader, promoted social media campaign that included Facebook Sponsored Stories and Twitter Promoted Tweets.
Mitt Romney’s flip-flops and outright lies have been a hallmark of his campaign as well as of his career to date. Winning Mark recently collaborated with hip hop legend Steinski to produce a mash up of Romney’s worst prevarications. Check out the video below as well as the accompanying website.
The media landscape has undeniably changed in the last few years. According to a recent study published by Say Media, a poll of likely voters showed that
one third (of likely voters) had not watched television in the previous week, and nearly half consider something other than television their primary mode of viewing video.
Furthermore, many voters who do consume television avoid ads by using their DVRs. None of this is to say that television is no longer a necessary medium for voter contact — indeed, it still represents a way to quickly reach a large group of voters at once. However, what these stats do mean is that television is no longer enough. It simply must be utilized in conjunction with online media.
While voters are watching less traditional tv, they are still consuming video content. The difference is that the content is often accessed through online videos, especially amongst voters ages 18 – 44.
This overall picture indicates that it is critical for campaigns to complement their television ad buys with online media ad buys. With fully one-third of the populace unreachable via television advertising, it is critical to look to alternate forms of media to reach this sector. Information recently released by Google shows that 80% of voters are online, further underscoring the fact that campaigns must look to the web to thoroughly reach voters.
Online collaboration is bridging the gap between celebrity and regular folks with the website hitRECord. The pet project of actor Joseph Gordon-Levitt (you might know him as the awkward teenager in the 90s series Third Rock from the Sun or more recently from the film Inception) is an open-collaborative production company where users can submit and borrow music, video, poetry, writing and other art. The project started in 2005 but was officially launched at Sundance in 2010.
What makes the site so unique is that profits are split equally between the company and the contributing artists. Members of the hitRECord community upload their work to the site, where others can download, sample, edit and remix it, creating what the site calls a RECord. Copyrighted material isn’t allowed on the site so every piece of content is fair game to use in productions.
“Remix isn’t theft. It’s just how we work together.” — Joseph Gordon-Levitt
Since the launch in 2010, more than 50,000 artists have contributed more than 200,000 works and the company paid out nearly $50,000 to artists.