Facebook, Twitter and Instagram have all recently released the ability to embed posts from their platforms onto other web pages. While working on a project this week that embedded posts from each of these three networks on one landing page, we discovered that while Facebook and Twitter provide embed code that is responsive, the iframe that Instagram provides is not responsive.
Instagram announced that its 4.1 version will include a feature that lets Instagramers upload 15-second videos from their phone’s media library to the mobile app.
Like Twitter’s Vine app, Instagram videos needed to be user-generated in the mobile device. Instagram has flipped the script by allowing users to upload edited videos.
Arguably a major hit to the sense of fun and spontaneous creativity that made Instagram so popular, its a big gain for campaigns that produce and promote online video content. Instagram’s recent integration with Facebook along with the expected launch of Facebook’s new News Feed video ad product should allow it to increase its share in the online video ad market dominated by Google.
comScore has released data from the October 2012 U.S. Online Video Rankings showing that 183 million people, or 86 percent of the U.S. internet audience, watched more than 37 billion online content videos in October, while video ad views reached nearly 11 billion.
Google and Yahoo! continue to hold the top two spots. Google, driven primarily by video viewing at YouTube, dominates as the top online video content property with 153.2 million unique viewers in October. Yahoo!, driven by sites like Y! News and OMG, followed with 55.3 million viewers.
While the sheer number of video ads increased to 22.6 percent of all videos viewed, completion rates and engagement levels rose as well. According to multi-screen video ad company YuMe, interaction rates hit 1.3 percent, compared to 0.68 percent in July and 0.88 percent in August.