HBO is finally giving the cord-cutters what they want.
Speaking at Time Warner Inc. ’s investor day meeting on Wednesday, Richard Plepler, the chief executive of HBO, announced that the pay-TV channel would launch a stand-alone, online streaming version of its service next year.
The new service, an expansion of the pay-TV channel’s popular HBO Go streaming platform available to pay-TV subscribers, will be primarily targeted at the 10 million people in the U.S. who don’t currently have a cable or satellite-TV subscription.
“That is a large and growing opportunity that should no longer be left untapped,” Mr. Plepler told investors.
Read the full story on the Wall Street Journal: HBO to Launch Stand-Alone Streaming Service
Even if you “don’t watch TV,” chances are you’ve come across the type of ad that seems to be everywhere these days: a beautifully shot montage of ostensibly unrelated scenes, tranquil music that intensifies as the ad progresses, and a soothing voiceover tying it all together. If this sounds familiar, you’re probably also no stranger to the lab coats = technology or timelapse cityscape = efficiency formulas. (And there are many more!) This video unabashedly — and perfectly — pokes fun at those ads:
Stock footage company Dissolve made the video based on Kendra Eash’s satirical poem. Great job, Dissolve. We may have to use some of your stock in the future.
For half a century, television ads have been the staple of political campaigns, the preferred, if costly, vehicle for communicating a candidate’s message to the voters. What happens when people stop watching live television?
Commercial firms have been quicker to adapt than campaigns, according to experts. Many commercial firms now spend 20 to 30 percent of their ad dollars on digital. Most political campaigns spend around 5 percent. This will soon change.
Read the full story at the Washington Post