BrightRoll Survey Reveals Shifting Values for Online Video

-+*BrightRoll has just released its 2015 Agency Survey which shows some valuable insights into how agencies are pitching online video in their RFP’s and where prospective clients are seeing the most value. Here’s one of the more interesting takeaways: 72% of the survey respondents valued online video as effective or more effective than TV. On top of… Read more »

Ah Banksy

-+*Post by Best of Street.

This is a blog post about a generic brand video

-+*Even if you “don’t watch TV,” chances are you’ve come across the type of ad that seems to be everywhere these days: a beautifully shot montage of ostensibly unrelated scenes, tranquil music that intensifies as the ad progresses, and a soothing voiceover tying it all together.  If this sounds familiar, you’re probably also no stranger… Read more »

Non-political advertisers spending 500% more on digital

-+*For half a century, television ads have been the staple of political campaigns, the preferred, if costly, vehicle for communicating a candidate’s message to the voters. What happens when people stop watching live television? Commercial firms have been quicker to adapt than campaigns, according to experts. Many commercial firms now spend 20 to 30 percent… Read more »

“Muscle Music” for Gillette: An experiment in sound at a famed studio

-+*“Every guy listens to music to pump themselves up and make them train harder and better. That’s where the idea was born,” said BBDO creative director Brian Wiesenthal. From there, it was mostly a matter of infinitely challenging sound design—a task made easier in the end by the inspiring setting, which held the echoes of… Read more »

Responsive Instagram embed

-+*Facebook, Twitter and Instagram have all recently released the ability to embed posts from their platforms onto other web pages. While working on a project this week that embedded posts from each of these three networks on one landing page, we discovered that while Facebook and Twitter provide embed code that is responsive, the iframe… Read more »