Blog: Our Work
“I know that many suggest we are going down a slippery slope that will have no moral boundaries. To those who truly harbor such fears, I can only say this: Let us look less to the sky to see what might fall; rather, let us look to each other … and rise.”
-Judge Michael McShane, U.S. District Court for the District of Oregon
Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation – volunteers, teachers, parents, and others counted students in their classrooms and submitted their findings, and personal stories, to the site. Over the course of just a few months, more than 5,000 classes were counted, making for an astounding visual on the state of Washington’s class sizes.
The site that the Winning Mark team developed for Class Size Counts created just the kind of buzz and interest we were hoping for as we launched a grass-roots project. With very little paid promotion, the site attracted over 35,000 unique visitors, and 5,300 of those signed on as supporters our campaign.
Class Size Counts has just filed their initiative and is now collecting signatures to get I-1351 on the ballot. To learn more about the initiative (and if you’re in Washington, to submit a class size) visit classsizecountswa.com.
Today I went looking for the date when a few Twitter accounts were created. This is data you can get from the Twitter API, but you need an OAuth application. You can create new applications on the Twitter Developer Site at https://dev.twitter.com/apps.
The console creates Oauth credentials for you by connecting a Twitter account, then you use the tool to create queries and you get back results like this:
This week we helped Oregon United for Marriage promote some historic news: All 3 major professional sports teams in Portland endorsed the campaign. The Portland Trail Blazers became the first NBA team to endorse the freedom to marry.
This was an exciting opportunity and one that provided an excellent example of how campaigns can effectively combine hashtags, @mentions, location and the “add people” function on Instagram.
We designed a series of creative elements for the campaign to use across Facebook, Twitter and Instagram. While effective Facebook promotion requires several different sizes of each creative element, and cover images for web sliders, Facebook pages and Twitter profiles also require different sizes, when it comes to sharing images on Twitter and Instagram, your best bet is to design creative that is square.
Campaigns share images like this on Instagram to get the creative seen, interacted with and shared. Instagram provides tools specifically designed for this: hashtags, @mentions, location and using the “add people” function to tag other Instagram profiles in the post. [click to continue…]