Blog: Our Work
Today I went looking for the date when a few Twitter accounts were created. This is data you can get from the Twitter API, but you need an OAuth application. You can create new applications on the Twitter Developer Site at https://dev.twitter.com/apps.
The console creates Oauth credentials for you by connecting a Twitter account, then you use the tool to create queries and you get back results like this:
This week we helped Oregon United for Marriage promote some historic news: All 3 major professional sports teams in Portland endorsed the campaign. The Portland Trail Blazers became the first NBA team to endorse the freedom to marry.
This was an exciting opportunity and one that provided an excellent example of how campaigns can effectively combine hashtags, @mentions, location and the “add people” function on Instagram.
We designed a series of creative elements for the campaign to use across Facebook, Twitter and Instagram. While effective Facebook promotion requires several different sizes of each creative element, and cover images for web sliders, Facebook pages and Twitter profiles also require different sizes, when it comes to sharing images on Twitter and Instagram, your best bet is to design creative that is square.
Campaigns share images like this on Instagram to get the creative seen, interacted with and shared. Instagram provides tools specifically designed for this: hashtags, @mentions, location and using the “add people” function to tag other Instagram profiles in the post. [click to continue…]
This November, Portlanders voted to restore arts and music programs to public schools in the city, and to make the arts available to the entire Portland community. The arts measure passed with over 62% of the vote, and Winning Mark is proud to have worked on print and online media for the campaign.
Congratulations to Schools & Arts Together!
In this video for a new section on the Earl Blumenauer for Congress campaign’s “Priorities” page, we wanted to highlight how the Congressman’s leadership has helped make Portland the city it is today and show that what was accomplished in Portland could help form an agenda for America’s future. We followed Congressman Blumenauer as he visited the new Portland-Milwaukie Light Rail Bridge construction site, launched the innovative car sharing startup Car2Go and spent a sunny day capturing the sights and sounds of a city at work and play.
This 30 second video was part of a series of short online videos designed for YouTube Trueview online advertising and was part of a broader, promoted social media campaign that included Facebook Sponsored Stories and Twitter Promoted Tweets.