Issue Advocacy


“I know that many suggest we are going down a slippery slope that will have no moral boundaries. To those who truly harbor such fears, I can only say this: Let us look less to the sky to see what might fall; rather, let us look to each other … and rise.”

-Judge Michael McShane, U.S. District Court for the District of Oregon

Christian, Cameron and the Freedom to Marry team are masters of earned/viral social media. As the debate rages over organic reach and images vs post shares, etc for campaign’s Facebook Pages – they continue to deliver high-impact visuals that drive engagement and help win historic campaigns.

We are lucky to work with (and win with) them on marriage and discrimination here in Oregon.



Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation – volunteers, teachers, parents, and others counted students in their classrooms and submitted their findings, and personal stories, to the site. Over the course of just a few months, more than 5,000 classes were counted, making for an astounding visual on the state of Washington’s class sizes.

The site that the Winning Mark team developed for Class Size Counts created just the kind of buzz and interest we were hoping for as we launched a grass-roots project.  With very little paid promotion, the site attracted over 35,000 unique visitors, and 5,300 of those signed on as supporters our campaign.

Class Size Counts has just filed their initiative and is now collecting signatures to get I-1351 on the ballot. To learn more about the initiative (and if you’re in Washington, to submit a class size) visit

School District Database

Class Size Counts Website

Winning the freedom to marry in Oregon is all about the stories. The stories of love and commitment that make the freedom to marry so important for not only Oregonians, but for the entire nation. And there is nothing more impactful than sharing these stories with family and friends as a way to build support for the freedom to marry, and for Oregon United for Marriage, Oregon’s campaign to win same-sex marriage.

OR4MfundlyfeaturedUtilizing fundraising tools like Fundly for advocacy campaigns makes for a great way to not only get your supporters to participate, but to also wrangle in those unlikely donors and get them to take part in your cause. With Facebook and Twitter promotion, Oregon United was successful in raising money and in getting their supporters to become fundraisers and organizers of their own mini campaigns for the freedom to marry. Fundly makes social sharing easy and succeeds in organizing groups of people in ways that traditional fundraising methods may not.

By using Fundly for peer to peer fundraising, Oregon United for Marriage was able to expand their foundation across Oregon as well as the nation to ensure that the freedom to marry won in Oregon. Encouraging supporters to share their stories – and to encourage their own followers to donate to the cause – proved to be incredibly successful! As the map below shows, the impact of peer to peer fundraising through Twitter, Facebook and email helped the campaign not only raise over $17,000 from 348 donors and 417 total supporters, but also helped spread the word about their efforts far and wide.

This year has had a series of momentous changes for marriage equality. The Supreme Court ruling of DOMA in March has been one of the biggest, and the support from state-to-state has been one major snowball effect. Even more so was the amount of people that changed their Facebook profile pictures to the Human Rights Campaign‘s most iconic image yet: the red equality symbol. All in support for marriage equality.

On Tuesday, Facebook released a report with the numbers. Now we can just how viral this campaign was and where the support may lie throughout the United States, and the world.


According to the report, with a 98.6% precision, they identified:

3.05m users who changed their profile picture in support of marriage equality. 2.77m of these users were in the United States, followed by about 52,000 in Canada, 37,000 in Australia, 33,000 in the United Kingdom, and 22,000 in Germany.

Now that’s what we call viral! Were you one of the 3 million?