In an effort to “show the right content to the right people at the right time so they don’t miss the stories that are important to them”, Facebook has announced updates to the algorithms they use to determine “high quality content” to decide what content they show on your timeline.
The system uses over a thousand different factors, such as:
- how frequently content from a certain Page is reported as low quality (e.g., hiding a Page post)
- how complete the Page profile is
- whether the fan base for a particular Page overlaps with the fan base of other known high quality Pages
For those of you running Facebook pages and trying to build actions/likes, here is a notable item the algorithm considers:
Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
Who hasn’t seen (and used) the ol’ “LIKE and SHARE” this post strategy in your Page updates? Of course some are downright ridiculous, including this in every Page update, but are individual posts penalized when you ask for likes or shares?
Read the full blog post from Facebook: