For the last couple of years, Facebook has started changing the News Feed, making it harder for business owners to reach their costumers for free. Last December, Facebook launched their latest new algorithm that would favor “high quality” stories over memes.
This change has had a negative impact on the people who have built businesses and careers on the attention from the Facebook News Feed. A small amount of these page owners’ “fans” see the posts and are the most engaged. The best examples of these businesses are online stores, both big and small, who update their “fans” about their new products, “Social Media Marketers,” who work with brands to develop “authentic” voices to reach Facebook users, and then there are individuals who promote their own work i.e. authors and musicians.
No matter what readers like or what writers post, very little is showing up on the News Feed from pages that readers follow.
According to the article on Business Insider,
[a] week or so after Facebook made its changes, one social media marketing agency, Ignite, analyzed 689 posts from 21 brand pages. Ignite found that in just one week, the number of people who saw posts from those brands declined by 44% on average, ‘with some pages seeing declines as high as 88%.’”
To read more about what Nicholas Carlson learned about Facebook’s News Feed, check out his article here.