This November, Portlanders voted to restore arts and music programs to public schools in the city, and to make the arts available to the entire Portland community. The arts measure passed with over 62% of the vote, and Winning Mark is proud to have worked on print and online media for the campaign.
Congratulations to Schools & Arts Together!
We know that the direct mail we create for our clients works. A mail piece isn’t worth much, however, if it arrives after election day or at the wrong address. That’s why Winning Mark utilizes union mail houses that are designated by the USPS as preferred mail services providers. This USPS program offers a wide range of services, all of which help make sure that every piece we create is treated with the highest level of priority with the maximum cost savings.
Below are a few examples of the services we take advantage of:
One service this program offers is onsite plant load. This means that a postal clerk comes directly to the mail houses we utilize to weigh, verify, and clear mail for distribution—removing any worry about mail languishing in line at USPS shipping facilities or sitting on the docks.
This partnership also utilizes a web-based system called PostalOne, which streamlines and speeds up mailing by automating scheduling for drop shipments, simplifying mail acceptance, verification, and payment processes, reducing paperwork, improving job tracking, and more. All of these features help your mail move faster at lower costs.
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During election season, and especially during general election season, mail volume reaches a peak. To help ensure that all of this mail reaches its destination by election deadlines, the United States Post Office uses a bright red tag, known as Tag 57, to signify that the political mail in a given container needs to be expedited.
Recently, the only political mail that qualified for red-tagging was that sent directly by candidates, campaign committees, and party committees. However, on June 26th a major change came into effect: in addition to mail sent by candidates, campaign committees, and party committees, political mail sent by Political Action Committees, Super-PACs, and other organizations, including nonprofits, that engage in issue advocacy and voter mobilization can qualify again for a red tag.
This is big news — it means that many more campaigns involved in the campaign and direct mail processes can rest assured that their political mail will be expedited.
In the face of damaging potential budget cuts, Boise voters approved a 5-year, $70 million Supplemental Levy for Boise Schools on Tuesday, March 13th. Winning Mark was happy to help provide advice and produce the campaign’s direct mail, but the real story is the incredible grassroots field effort the campaign delivered. In tough economic times and a place that is sensitive to taxes, the levy passed with 71.36% of the vote, showing that Boise is a place that cares about its schools.
Congratulations on the amazing grassroots effort and the big win!
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From Oregon Public Broadcasting:
“(USPS) Spokesman Peter Hass says the Postal Service needs to cut costs. Even in its busiest time of the year — the holiday season — the USPS wrote down more than a $3 billion quarterly loss.
“Over the last 4 years or so, we’ve seen a 25 percent decline in mail volume. So, basically we have an overcapacity of facilities. We have too much capacity for the amount of mail that’s sent by the American public.”
Hass says due to an arrangement with Congress, no changes will occur until after May 15th.
Listen to the full story on OPB
One way that political campaigns can save money (and create less irritation for voters) is to household mail pieces. This means that instead of sending one mail piece to each voter in a household, you send a mail piece to the entire household, with the label “householded” or merged to reflect the voters.
While it is likely that you will have a data professional prepare the mail file for you, it is important that campaigns have a general idea of what the options are with householding so that you can customize your data in a way that feels comfortable for your campaign.
In this post, we will guide you through some of the main questions you should be prepared to answer with regard to householding.
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