Research Shows How Direct Mail Voter Guides Change Outcomes

-+*Joel Middleton, of UC Berkeley, and Todd Rogers, at the Harvard Kennedy School, evaluated the effectiveness of the nonprofit “Our Oregon” and our groundbreaking work on voter guides to sway voters on 10 ballot initiatives in the 2008 election in Oregon. This study shows that not only can ballot-initiative campaigns influence an individual citizen’s vote on a… Read more »

Mind your mailer: Letter vs Flat Postage Rates in Direct Mail

-+*Here’s a handy guide to USPS’s requirements for ‘letters’ and ‘flats’ for your campaign mailers. Letter Rate Direct Mail Postage For a direct mail piece to qualify for letter rate postage, the height of the piece must be between 3 ½ and 6 ⅛ inches, and the length must be between 5 and 11 ½ inches…. Read more »

How to Turn Voter ID Laws on Their Heads (And Increase Voter Turnout)

-+*It’s been discussed repeatedly that states with voter identification laws — that is, states requiring potential voters to provide specific forms of ID, such as a driver license, at the poll — have decreased voter turnouts. Or specifically, reduced turnouts for those who are more likely to lack those forms of ID: low-income, disabled, minority, elderly, young,… Read more »

Portlanders vote to restore the arts in public schools

-+*  This November, Portlanders voted to restore arts and music programs to public schools in the city, and to make the arts available to the entire Portland community. The arts measure passed with over 62% of the vote, and Winning Mark is proud to have worked on print and online media for the campaign. Congratulations… Read more »

Red tagging expands to encompass more mail for political campaigns

-+*During election season, and especially during general election season, mail volume reaches a peak. To help ensure that all of this mail reaches its destination by election deadlines, the United States Post Office uses a bright red tag, known as Tag 57, to signify that the political mail in a given container needs to be… Read more »

Boise Schools Levy passes in Ada County, Idaho

-+*In the face of damaging potential budget cuts, Boise voters approved a 5-year, $70 million Supplemental Levy for Boise Schools on Tuesday, March 13th. Winning Mark was happy to help provide advice and produce the campaign’s direct mail, but the real story is the incredible grassroots field effort the campaign delivered. In tough economic times and… Read more »

U.S. Postal Service Announces Enormous Cuts

-+*From Oregon Public Broadcasting: “(USPS) Spokesman Peter Hass says the Postal Service needs to cut costs. Even in its busiest time of the year — the holiday season — the USPS wrote down more than a $3 billion quarterly loss. “Over the last 4 years or so, we’ve seen a 25 percent decline in mail… Read more »

Householding data: Points to consider before sending mail to your voters

-+*One way that political campaigns can save money (and create less irritation for voters) is to household mail pieces. This means that instead of sending one mail piece to each voter in a household, you send a mail piece to the entire household, with the label “householded” or merged to reflect the voters. While it… Read more »