Emails sent with NationBuilder are more authentic(ated)

Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »

Email Automation in NationBuilder?

Connecting with members of your nation is one of NationBuilder’s most important tools, especially since keeping members engaged, donating, and active is the best way to build a campaign. Automatic email is an efficient method that can be used to reach out to members immediately and long term.     Emails can be automated in NationBuilder… Read more »

Hard to Give: Friction in Online Donations

Friction in online donations has always been a huge issue for campaigns and a dilemma for our team at Winning Mark. When it is time consuming or difficult for supporters to donate, campaigns lose supporters and dollars. Account-based (“one-click”) donation applications like Blue State Digital, NationBuilder and the VAN provide technology that is a step in the right direction, but… Read more »

Millennials Increasingly Supportive of Unions

New research by the Pew Research Center shows that millennials are increasingly viewing unions favorably. “The strongest supporters for unions are people under 30 years of age, people who make less than $30k a year, and African-Americans rather than whites or Hispanics,” writes Michael Byrne of the AFSCME Blog. “A challenge for unions will be mobilizing these groups politically.”

Study: Fundraising through online social networks: A field experiment on peer-to-peer solicitation

Abstract from the study by Marco Castillo and Ragan Petrie from the Interdisciplinary Center for Economic Science (ICES), Department of Economics, George Mason University, and Clarence Wardell from tinyGive, Inc. in Washington, DC: Two main reasons why people donate to charity are that they have been asked and asked by someone they care about. One would therefore… Read more »

Lutheran World Relief Promotes Fair Trade

During the hustle and bustle of the 2014 election, we had the privilege of working on something a little less political with Lutheran World Relief. LWR provides outstanding relief services and programs all across the world. Just one of those programs is their “Ground Up” Coffee & Cocoa Initiative. LWR gave us the opportunity to… Read more »

Mapping Class Size for Class Size Counts Washington

Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation… Read more »

Second-party data is someone else’s first-party data

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique. Even though first-party data is unique, it’s limited in scale because there is always more to know about your… Read more »