How We Helped Oregon Get Off Coal

The Renew Oregon campaign promotes a clean energy future for the state of Oregon and transitioning the state away from dirty polluting energy sources. We worked with Renew Oregon to help pass the Oregon Clean Electricity and Coal Transition bill. This legislation will move Oregon off coal-fired energy generation by 2035, double Oregon’s renewable energy generation by… Read more »

Targeting Influencers with Video Ads on LinkedIn

The Yes for PSU campaign was motivated by a need to increase funding to better support its students and solve some major problems at the university. For example, at PSU, one in three students drops out due to the cost of tuition, there are extremely high student to advisor ratios (547:1) and over the past… Read more »

How Spotify Builds Your Discover Weekly Playlist

Ever wonder what makes Spotify’s Discover Weekly Playlist so fresh, familiar and fitting to you? According to writer, Adam Pasick, from digital news outlet “Quartz,” it majorly has to do with three things: other people, your own tastes, and algorithms.

Emails sent with NationBuilder are more authentic(ated)

Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »

Email Automation in NationBuilder?

Connecting with members of your nation is one of NationBuilder’s most important tools, especially since keeping members engaged, donating, and active is the best way to build a campaign. Automatic email is an efficient method that can be used to reach out to members immediately and long term.     Emails can be automated in NationBuilder… Read more »

9 Things This Teenager Taught Us About Phones

16-year-old Grace was kind enough to keep an audio diary of everything she does on her phone. Listen to her navigate through endless app alerts, group messaging drama, clueless grown-ups, that bizarre old technology of email and even how she handles a sext request. Grace has some pretty good advice all around, even if you don’t know any teens.

Instagram Ads for All

For a while now, Instagram has been cautiously testing the advertising waters. With $200,000 minimum ad buys, individually negotiated orders, and direct creative approval, few business had the finances resources or time required to make Instagram part of their advertising strategy. But not anymore. Instagram is ready to do business with the rest of us…. Read more »

Twitter’s Current Struggles and Potential Solutions

Twitter has proved itself as a powerful tool in political online organizing – from helping Arab Spring protesters share information and draw international attention to GOTV pushes in the United States. But as yet another CEO steps down, it has become clear that there needs to be a discussion of what Twitter currently is compared to what Twitter… Read more »

Hard to Give: Friction in Online Donations

Friction in online donations has always been a huge issue for campaigns and a dilemma for our team at Winning Mark. When it is time consuming or difficult for supporters to donate, campaigns lose supporters and dollars. Account-based (“one-click”) donation applications like Blue State Digital, NationBuilder and the VAN provide technology that is a step in the right direction, but… Read more »