Targeting Influencers with Video Ads on LinkedIn

The Yes for PSU campaign was motivated by a need to increase funding to better support its students and solve some major problems at the university. For example, at PSU, one in three students drops out due to the cost of tuition, there are extremely high student to advisor ratios (547:1) and over the past… Read more »

How Spotify Builds Your Discover Weekly Playlist

Ever wonder what makes Spotify’s Discover Weekly Playlist so fresh, familiar and fitting to you? According to writer, Adam Pasick, from digital news outlet “Quartz,” it majorly has to do with three things: other people, your own tastes, and algorithms.

Emails sent with NationBuilder are more authentic(ated)

Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »

Research Shows How Direct Mail Voter Guides Change Outcomes

Joel Middleton, of UC Berkeley, and Todd Rogers, at the Harvard Kennedy School, evaluated the effectiveness of the nonprofit “Our Oregon” and our groundbreaking work on voter guides to sway voters on 10 ballot initiatives in the 2008 election in Oregon. This study shows that not only can ballot-initiative campaigns influence an individual citizen’s vote on a… Read more »

Twitter’s Current Struggles and Potential Solutions

Twitter has proved itself as a powerful tool in political online organizing – from helping Arab Spring protesters share information and draw international attention to GOTV pushes in the United States. But as yet another CEO steps down, it has become clear that there needs to be a discussion of what Twitter currently is compared to what Twitter… Read more »

Hard to Give: Friction in Online Donations

Friction in online donations has always been a huge issue for campaigns and a dilemma for our team at Winning Mark. When it is time consuming or difficult for supporters to donate, campaigns lose supporters and dollars. Account-based (“one-click”) donation applications like Blue State Digital, NationBuilder and the VAN provide technology that is a step in the right direction, but… Read more »

Millennials Increasingly Supportive of Unions

New research by the Pew Research Center shows that millennials are increasingly viewing unions favorably. “The strongest supporters for unions are people under 30 years of age, people who make less than $30k a year, and African-Americans rather than whites or Hispanics,” writes Michael Byrne of the AFSCME Blog. “A challenge for unions will be mobilizing these groups politically.”

It’s Time to Decide on Marriage Equality

On April 28, the Supreme Court will hear oral arguments in Obergefell v. Hodges – a case that will determine if marriage equality becomes the law of the land in the United States. Show your support for equality by signing HRC’s #LoveCantWait petition.

Turn the Internet Red 2.0: HRC amps up social media profile pic campaign

The Human Rights Campaign (HRC) is again asking supporters to change their social media profile profiles to the red and pink equality logo as the Supreme Court prepares to hear arguments April 28 about same-sex marriage. HRC initially launched the same effort in 2013. The campaign garnered huge attention for marriage equality efforts, and the logo… Read more »

Twitter rolls out “retweet with comment” feature

Twitter has officially rolled out its “retweet with comment” feature, allowing you to annotate the tweets of others. The new tool lets you embed the retweet in your own tweet, so you still get 140 characters to comment on a tweet.