Facebook has been on a kick of revisions. The newest development on Facebook now is implementing the first sponsored video ads into the central newsfeed. According to TechnoBuffalo,
15-second commercials from a hand-picked group of advertisers will bombard your newsfeed, though no one’s forcing you to watch them. The new video ads will play automatically without sound, thanks to a recent update which did the same thing to your friend’s videos. If you’re not interested just scroll on by, or if you want you can turn on the volume. It’s up to you.
Facebook has refined its strategy so most of the changes go unnoticed; the addition of video ads will not make a difference to most Facebook users. The audio will remain silent until the video itself is tapped. Facebook’s strategy is to make watching videos in your feed easier, but likely this is a way to convince Facebook users to accept seeing advertisements.
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