“I know that many suggest we are going down a slippery slope that will have no moral boundaries. To those who truly harbor such fears, I can only say this: Let us look less to the sky to see what might fall; rather, let us look to each other … and rise.”

-Judge Michael McShane, U.S. District Court for the District of Oregon

timelineFacebook has been on a kick of revisions. The newest development on Facebook now is implementing the first sponsored video ads into the central newsfeed. According to TechnoBuffalo,

15-second commercials from a hand-picked group of advertisers will bombard your newsfeed, though no one’s forcing you to watch them. The new video ads will play automatically without sound, thanks to a recent update which did the same thing to your friend’s videos. If you’re not interested just scroll on by, or if you want you can turn on the volume. It’s up to you.

Facebook has refined its strategy so most of the changes go unnoticed; the addition of video ads will not make a difference to most Facebook users. The audio will remain silent until the video itself is tapped. Facebook’s strategy is to make watching videos in your feed easier, but likely this is a way to convince Facebook users to accept seeing advertisements.

For more information click here.

Get ready to start seeing some more changes on Facebook. Facebook is updating their Pages for desktops to make them more streamlined and easier to gain access to information. And the layout looks pretty familiar.

The announcement came just this morning, and there are some pretty big changes coming. The changes will roll out this week and will include a similar layout to your own timeline with all page posts on the right side and page information on the left-hand side.

New Facebook Page Layout

One of the biggest changes to come is the visibility of Facebook tabs, which currently are prominently featured under your cover image, and do not seem to be a part of the new layout. Does this mean Facebook tabs will no longer be a key feature for Pages? On our end, this might not be a change we can easily get accustomed to. Facebook tabs are a useful tool for campaigns and businesses alike. And if you peruse the comments on their announcement, the main question centers around Facebook tabs from many page owners.

As well, the new Facebook pages will include much easier access to Insights, Activities, and Ads Manager from the page interface, with a new navigation bar at the top. And a sidebar will include a quick synopsis of how many ads are running, current Page Likes, Post Reach, and Notifications.

Facebook Pages Admin Layout

Read more about the update here.

This week, Instagram announced Instagram Direct, the app’s new private photo and video-sharing feature. Previously, any photo or video a user posted was by default publicly broadcast to that user’s followers (and potentially, to anyone with access to Instagram). Now, users can choose who sees a post: all of their followers, or maybe just a few – up to 15 people can be added to a message, and Instagram will even offer up suggested recipients to add. Though the feature will likely work best for communications between mutual followers, brands (and campaigns) should utilize it to open the door to influencer relationship management.

via Edelman


This November, Portlanders voted to restore arts and music programs to public schools in the city, and to make the arts available to the entire Portland community. The arts measure passed with over 62% of the vote, and Winning Mark is proud to have worked on print and online media for the campaign.

Congratulations to Schools & Arts Together!


Got our custom T-shirts just in time!