Last September, we built an interactive website for Class Size Counts, a non-profit, statewide organization of parents, teachers, students and voters advocating for smaller class sizes in Washington’s public schools. As part of a grassroots effort to raise awareness about the size of Washington’s public school classes – Washington currently ranks 47th in the nation – volunteers, teachers, parents, and others counted students in their classrooms and submitted their findings, and personal stories, to the site. Over the course of just a few months, more than 5,000 classes were counted, making for an astounding visual on the state of Washington’s class sizes.

The site that the Winning Mark team developed for Class Size Counts created just the kind of buzz and interest we were hoping for as we launched a grass-roots project.  With very little paid promotion, the site attracted over 35,000 unique visitors, and 5,300 of those signed on as supporters our campaign.

Class Size Counts has just filed their initiative and is now collecting signatures to get I-1351 on the ballot. To learn more about the initiative (and if you’re in Washington, to submit a class size) visit

School District Database

Class Size Counts Website

Even if you “don’t watch TV,” chances are you’ve come across the type of ad that seems to be everywhere these days: a beautifully shot montage of ostensibly unrelated scenes, tranquil music that intensifies as the ad progresses, and a soothing voiceover tying it all together.  If this sounds familiar, you’re probably also no stranger to the lab coats = technology or timelapse cityscape = efficiency formulas. (And there are many more!) This video unabashedly — and perfectly — pokes fun at those ads:

Stock footage company Dissolve made the video based on Kendra Eash’s satirical poem. Great job, Dissolve. We may have to use some of your stock in the future.

When it comes to data-driven marketing, the conversation more often than not tends to focus on first- and third-party data. Why is that? Well, for starters, first-party data is free. More importantly, first-party data is unique.

  • 2ndparty_dataEven though first-party data is unique, it’s limited in scale because there is always more to know about your customer or prospect than you alone can know.
  • Third-party data, on the other hand, is really good at providing that needed scale. The issue, however, is that even though it can help add knowledge, that insight is available to the entire ecosystem, decreasing the unique value of that information.

Enter second-party data. Here we have the promise of taking data marketing to a level that is both unique and scalable. Second-party data is someone else’s first-party data, so it’s a gold mine of unique information. It’s not generally sold, so not everyone can access it. The art is in structuring the right deals with your strategic partners that can be free or cost-effective.

Read the full story By Omar Tawakol at AdWeek:

Second-Party Data Can Help Brands Get Unique Information at Scale - But use and comfort are crucial first steps.


Tell Us About Yourself

We’ll email you the guide.

While other guides might give you strategy and theory; we’ve gone into the nitty gritty details and tactics of how to implement a proper Facebook Page.

Some examples from the guide include:

  • You can change the page’s name as much as you’d like while the page has fewer than 200 likes. Once over 200 likes, you have to submit a request to change and you can only do so ONCE.
  • Create an unpublished test page and always test a share to see how it looks on the page’s timeline. As well, a test profile will let you see how the post looks on the news feed.
  • Lay down ground rules, like your proposed response, and give fair public warnings on repeat offenders before laying down the ban hammer.

timelineFacebook has been on a kick of revisions. The newest development on Facebook now is implementing the first sponsored video ads into the central newsfeed. According to TechnoBuffalo,

15-second commercials from a hand-picked group of advertisers will bombard your newsfeed, though no one’s forcing you to watch them. The new video ads will play automatically without sound, thanks to a recent update which did the same thing to your friend’s videos. If you’re not interested just scroll on by, or if you want you can turn on the volume. It’s up to you.

Facebook has refined its strategy so most of the changes go unnoticed; the addition of video ads will not make a difference to most Facebook users. The audio will remain silent until the video itself is tapped. Facebook’s strategy is to make watching videos in your feed easier, but likely this is a way to convince Facebook users to accept seeing advertisements.

For more information click here.

NICHOLAS KAMM/AFP/Getty Images -  Barack Obama is shown on TV during his 2008 campaign for president, but watching live TV is no longer as common as it was then, and campaign strategists are having to adjust.

For half a century, television ads have been the staple of political campaigns, the preferred, if costly, vehicle for communicating a candidate’s message to the voters. What happens when people stop watching live television?

Commercial firms have been quicker to adapt than campaigns, according to experts. Many commercial firms now spend 20 to 30 percent of their ad dollars on digital. Most political campaigns spend around 5 percent. This will soon change.

Read the full story at the Washington Post