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It’s been discussed repeatedly that states with voter identification laws — that is, states requiring potential voters to provide specific forms of ID, such as a driver license, at the poll — have decreased voter turnouts. Or specifically, reduced turnouts for those who are more likely to lack those forms of ID: low-income, disabled, minority, elderly, young, or female voters, arguably those who are disenfranchised by society the most. One possible solution to combat the voter ID hurdle has been found, however:

…a direct mail GOTV experiment, conducted during the run-up to the 2012 general election in counties … in heavily African American precincts…indicate that informing low-propensity voters of a new identification requirement raises turnout by approximately one percentage point.

The study also showed that messages providing details about ID requirements as well as those offering to help recipients obtain the correct forms of ID appear more effective than messages that only pointed out the requirement. Furthermore, the experiment also appeared to increase turnout among others in the recipients’ households.

This isn’t surprising – we can all agree, at least in theory, that a more informed public is more likely to participate in decision making. We can (and should) put that theory into action – inform the public of not only what’s likely to be on the ballot, but also the tools needed to make their voice heard.

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“I know that many suggest we are going down a slippery slope that will have no moral boundaries. To those who truly harbor such fears, I can only say this: Let us look less to the sky to see what might fall; rather, let us look to each other … and rise.”

-Judge Michael McShane, U.S. District Court for the District of Oregon

Google Drive Not Syncing OSXSome things you don’t truly appreciate until they’re gone. That was the case for me this week when Google Drive stopped syncing on my laptop. If you haven’t made the jump yet, I can pretty much guarantee you that using the Google Drive app on your computers will be a move you will not regret.

But if you are experiencing an issue with Google Drive not syncing on your OSX device, you should try what I just did to get it working again.  If you have come looking for this fix, chances are you already know and appreciate Google Drive, and just wish it would work seamlessly on your OSX machine.  If so, you can skip the next two paragraphs and get right to the fix.

Installing the Google Drive app makes your Google Drive a directory that appears in your Finder, just like any other set of folders, and everything is synced up auto-magically across computers and the whole Google Drive ball of loveliness.  From sharing files in collaborative environments, to saving files directly to the cloud from applications like Photoshop, to easily sharing files between your various machines, or from any browser, and from your (Android) mobile devices, Google Drive changes the whole game.

But (at least for now) taking the plunge will not come without a bit of rough going, particularly with the OSX version of the app, and even more particularly on Mavericks. You can read all about in on countless forums when you start to Google the issues you may encounter. But persevere! It’s worth it. Believe me.

One of the issues you may have, even once you get everything working, is that the app will stop syncing. The icon in your menu bar will be greyed out, and when you click you will be given the opportunity to re-connect.  But when you do, you may find that a new window opens, but that window is blank.  The way I fixed this was to Force Quit, the Relaunch the Finder.  After you do this, go back to the greyed out Google Drive icon in your menu bar, and try syncing again. Hopefully you get the Google login like I did, and logging in fixes your issue.

 

Christian, Cameron and the Freedom to Marry team are masters of earned/viral social media. As the debate rages over organic reach and images vs post shares, etc for campaign’s Facebook Pages – they continue to deliver high-impact visuals that drive engagement and help win historic campaigns.

We are lucky to work with (and win with) them on marriage and discrimination here in Oregon.
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One of the biggest topics in the Facebook marketing world right now is the decline of organic reach and the rise of Facebook advertising. Facebook page admins built their fanbases, sometimes through page like ads, and now they feel like they’re being bait-and-switched by being asked to advertise again to reach those same fans.

Read the full story at Inside Facebook