The Yes for PSU campaign was motivated by a need to increase funding to better support its students and solve some major problems at the university. For example, at PSU, one in three students drops out due to the cost of tuition, there are extremely high student to advisor ratios (547:1) and over the past… Read more »
Ever wonder what makes Spotify’s Discover Weekly Playlist so fresh, familiar and fitting to you? According to writer, Adam Pasick, from digital news outlet “Quartz,” it majorly has to do with three things: other people, your own tastes, and algorithms.
Here’s a handy guide to USPS’s requirements for ‘letters’ and ‘flats’ for your campaign mailers. Letter Rate Direct Mail Postage For a direct mail piece to qualify for letter rate postage, the height of the piece must be between 3 ½ and 6 ⅛ inches, and the length must be between 5 and 11 ½ inches…. Read more »
Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »
Nationbuilder, a leading grassroots CRM system that we use in many of our campaigns, has announced that they are trying to knock down all the barriers that get in the way of people becoming leaders by launching their new site, Runforoffice.org.
One week ago I left for a leadership summit. I was excited, eager, nervous… But, mostly, I was scared. I was just about to fly out to represent Winning Mark at a Leadership Summit for women entrepreneurs and leaders in the cannabis industry. I know! It sounds cool. And it was cool. I got to… Read more »
16-year-old Grace was kind enough to keep an audio diary of everything she does on her phone. Listen to her navigate through endless app alerts, group messaging drama, clueless grown-ups, that bizarre old technology of email and even how she handles a sext request. Grace has some pretty good advice all around, even if you don’t know any teens.
Joel Middleton, of UC Berkeley, and Todd Rogers, at the Harvard Kennedy School, evaluated the effectiveness of the nonprofit “Our Oregon” and our groundbreaking work on voter guides to sway voters on 10 ballot initiatives in the 2008 election in Oregon. This study shows that not only can ballot-initiative campaigns influence an individual citizen’s vote on a… Read more »
San Francisco voters decide today on a number of propositions that will address the ripple effects caused by the city’s rapidly growing technology industry.
Instead of appealing to customers (and voters) in San Francisco, Airbnb’s recent campaign opposing Proposition F (a measure aimed at reducing the supply of short term home rentals) incited social media backlash.