BrightRoll Survey Reveals Shifting Values for Online Video

BrightRoll has just released its 2015 Agency Survey which shows some valuable insights into how agencies are pitching online video in their RFP’s and where prospective clients are seeing the most value.

Here’s one of the more interesting takeaways: 72% of the survey respondents valued online video as effective or more effective than TV. On top of that, 56% of respondents said that their clients viewed targeting capabilities as the most valuable aspect of online video.

BrightRoll Survey

With data like this, we can only expect to see more campaigns shift larger portions of their TV budgets into online video.

Tools We Love: Adobe Kuler is Now Adobe Color CC

adobe_kuler_targetGenerate color themes wherever inspiration strikes with Adobe Color CC. Capture color combinations with your iPhone or iPad, or use any existing image, then go bonkers with them on the web app. Use them in your projects immediately by saving to Adobe Creative Cloud Libraries or syncing with the Adobe Color service. Check the Video

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Millennials Spend More Time WIth Mobile, Impacts TV Time

That millennials are mobile crazy has been well established. How this obsessive behavior is affecting their broader media habits is less understood. New research now suggests that the mobile myopia of 18- to-34-year-olds is clearly cutting into their time with other media channels.

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Today, 77% of this closely watched generation use a smartphone daily, according to new findings from Millward Brown Digital. That far exceeds the mobile habits even of Gen Xers — 60% of whom check their smartphone daily.

Rather than multitasking, however, millennials appear to be spending significantly less time with their TV and computers. On a daily basis, 77% are watching TV compared to 86% of Gen Xers, and whopping 91% of Baby Boomers, MBD found.

Via Media Post Daily

BandsInTown Releases Concert-Goer Data to Help Bands Plan Tours

Bands Use Fan Data To Plan Tours

Bandsintown Analytics Shows You Where Your Concert-Goers Are

Today, touring artists are gaining a new tool for understanding concert-goer behaviors, and where those fans are located around the globe. Today Bandsintown introduces analytics to help artists with many critical decisions such as tour routing, ticket sales, audience targeting and more. By leveraging the behaviors of our 15 million concert-goers, they show you where your richest concentration of fans going to shows are located, where they are RSVPing from and where fans are tracking similar sounding bands. Read More from BandsInTown

Lutheran World Relief Promotes Fair Trade

During the hustle and bustle of the 2014 election, we had the privilege of working on something a little less political with Lutheran World Relief. LWR provides outstanding relief services and programs all across the world. Just one of those programs is their “Ground Up” Coffee & Cocoa Initiative.

groundup3titleLWR gave us the opportunity to help this program gain a little more exposure through targeted social and display advertising with landing pages that matched the themes of the ads.

Lutheran World Relief - Ground Up By coordinating geographic and demographic targeting across direct site buys, Google Display Network, Facebook, and Twitter we were able to reach our core audience on a multitude of platforms and maximize relevant impressions during the Fair Trade Month of October.

Video advertising on Facebook could overtake YouTube

San Francisco-based Bloomberg News reporter Sarah Frier writes about the increase in video content on Facebook, and how Facebook is embracing the trend. Although Facebook launched video advertising only ten months ago, the amount of user and promotional video on Facebook’s newsfeed more than tripled this past year with more than half of U.S. Facebook users watching at least one video per day. Facebook CEO Mark Zuckerberg predicts that by 2019 “most of Facebook will be video.”

facebook_video_adsFrier reports that Facebook plans to make improvements in the coming months that will allow advertisers to more easily buy video ads and track campaigns. One of Facebook’s newest tools, Atlas, gives advertisers data describing how users saw an ad and on what device. Whether or not Facebook can overtake YouTube for video advertising preeminence could depend on the success of Facebook’s next marketing tools.

 

You can find out more about how social media is changing video advertising in Frier’s article here.

Black Elephants

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What we call “parks” are really the heart, lungs, and circulatory systems of the world — and they’re all endangered.

Thomas L. Friedman, NY Times

 

NY Times columnist Thomas L. Friedman writes about environmental black elephants and how parks play a vital role for environmental conservation. Friedman learns from environmentalist Adam Sweidan that black elephants are described as “a cross between “a black swan” (an unlikely, unexpected event with enormous ramifications) and the “elephant in the room” (a problem that is visible to everyone, yet no one still wants to address it) even though we know that one day it will have vast, black-swan-like consequences.

You can find out just how many black elephants we’re dealing with, and how parks play a role in their circumvention, in Friedman’s article here.

Election 2014 Playlist

A collaboration between (most) everyone on the Winning Mark team of what’s coming through the speakers while we help win campaigns.

Time Warner Aims at “Cord Cutters” and “Cord Nevers” Who Don’t Subscribe to Pay TV

HBO is finally giving the cord-cutters what they want.

Speaking at Time Warner Inc. ’s investor day meeting on Wednesday, Richard Plepler, the chief executive of HBO, announced that the pay-TV channel would launch a stand-alone, online streaming version of its service next year.

Game of Thrones

The new service, an expansion of the pay-TV channel’s popular HBO Go streaming platform available to pay-TV subscribers, will be primarily targeted at the 10 million people in the U.S. who don’t currently have a cable or satellite-TV subscription.

“That is a large and growing opportunity that should no longer be left untapped,” Mr. Plepler told investors.

Read the full story on the Wall Street Journal: HBO to Launch Stand-Alone Streaming Service