9 Things This Teenager Taught Us About Phones

+-*16-year-old Grace was kind enough to keep an audio diary of everything she does on her phone. Listen to her navigate through endless app alerts, group messaging drama, clueless grown-ups, that bizarre old technology of email and even how she handles a sext request. Grace has some pretty good advice all around, even if you don’t know any teens.

Research Shows How Direct Mail Voter Guides Change Outcomes

+-*Joel Middleton, of UC Berkeley, and Todd Rogers, at the Harvard Kennedy School, evaluated the effectiveness of the nonprofit “Our Oregon” and our groundbreaking work on voter guides to sway voters on 10 ballot initiatives in the 2008 election in Oregon. This study shows that not only can ballot-initiative campaigns influence an individual citizen’s vote on a… Read more »

Airbnb Fail: Tone Deaf Election Ads Backfire in San Francisco

+-*San Francisco voters decide today on a number of propositions that will address the ripple effects caused by the city’s rapidly growing technology industry.

Instead of appealing to customers (and voters) in San Francisco, Airbnb’s recent campaign opposing Proposition F (a measure aimed at reducing the supply of short term home rentals) incited social media backlash.

Mind your mailer: Letter vs Flat Postage Rates in Direct Mail

+-*Here’s a handy guide to USPS’s requirements for ‘letters’ and ‘flats’ for your campaign mailers. Letter Rate Direct Mail Postage For a direct mail piece to qualify for letter rate postage, the height of the piece must be between 3 ½ and 6 ⅛ inches, and the length must be between 5 and 11 ½ inches…. Read more »

Instagram Ads for All

+-*For a while now, Instagram has been cautiously testing the advertising waters. With $200,000 minimum ad buys, individually negotiated orders, and direct creative approval, few business had the finances resources or time required to make Instagram part of their advertising strategy. But not anymore. Instagram is ready to do business with the rest of us…. Read more »

Want a cool free #lovewins T-shirt?

+-*Friends: Want a FREE cool t-shirt we made to celebrate victory and history? Hit us up #lovewins A photo posted by Winning Mark (@winningmark) on Jul 10, 2015 at 11:51am PDT

Nordstrom on their amazing #Nsale Instagram campaign

+-*WHO made this amazing GIANT clothes hanger for @Nordstrom‘s recent ad campaign with @instagram? #adtech #NSale pic.twitter.com/jeaC4pMlDe — Winning Mark (@winning_mark) August 22, 2015

Ben & Jerry’s Team Up With Bernie 2016

+-*Not often do you see emails from U.S. Presidential Campaigns that include anything more than an obscure/weird/dumb subject line and a plain text donation ask or a preview of their latest t-shirt (more on that later). In an email today to their supporters, the Bernie Sanders campaign brought in ice cream royalty Ben & Jerry to give a… Read more »

The Failure of Politics and the Power of Art

+-*Portraits of people affected by Troubles in Northern Ireland inspired by 'feeling of injustice'

An often asked question is “Who will speak for the dead?” A powerful exhibition at the Ulster Museum of Belfast, Northern Ireland reminds us that is sometimes the wrong question.