Emails sent with NationBuilder are more authentic(ated)

Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »

My Experience at the 2016 Women Grow Leadership Summit

One week ago I left for a leadership summit. I was excited, eager, nervous… But, mostly, I was scared. I was just about to fly out to represent Winning Mark at a Leadership Summit for women entrepreneurs and leaders in the cannabis industry. I know! It sounds cool. And it was cool. I got to… Read more »

9 Things This Teenager Taught Us About Phones

16-year-old Grace was kind enough to keep an audio diary of everything she does on her phone. Listen to her navigate through endless app alerts, group messaging drama, clueless grown-ups, that bizarre old technology of email and even how she handles a sext request. Grace has some pretty good advice all around, even if you don’t know any teens.

Research Shows How Direct Mail Voter Guides Change Outcomes

Joel Middleton, of UC Berkeley, and Todd Rogers, at the Harvard Kennedy School, evaluated the effectiveness of the nonprofit “Our Oregon” and our groundbreaking work on voter guides to sway voters on 10 ballot initiatives in the 2008 election in Oregon. This study shows that not only can ballot-initiative campaigns influence an individual citizen’s vote on a… Read more »

Airbnb Fail: Tone Deaf Election Ads Backfire in San Francisco

San Francisco voters decide today on a number of propositions that will address the ripple effects caused by the city’s rapidly growing technology industry.

Instead of appealing to customers (and voters) in San Francisco, Airbnb’s recent campaign opposing Proposition F (a measure aimed at reducing the supply of short term home rentals) incited social media backlash.

Mind your mailer: Letter vs Flat Postage Rates in Direct Mail

Here’s a handy guide to USPS’s requirements for ‘letters’ and ‘flats’ for your campaign mailers. Letter Rate Direct Mail Postage For a direct mail piece to qualify for letter rate postage, the height of the piece must be between 3 ½ and 6 ⅛ inches, and the length must be between 5 and 11 ½ inches…. Read more »

Instagram Ads for All

For a while now, Instagram has been cautiously testing the advertising waters. With $200,000 minimum ad buys, individually negotiated orders, and direct creative approval, few business had the finances resources or time required to make Instagram part of their advertising strategy. But not anymore. Instagram is ready to do business with the rest of us…. Read more »

Want a cool free #lovewins T-shirt?

Friends: Want a FREE cool t-shirt we made to celebrate victory and history? Hit us up #lovewins A photo posted by Winning Mark (@winningmark) on Jul 10, 2015 at 11:51am PDT