Sharing is caring: Save time and only make one Facebook audience

In Facebook’s Business Manager, you can easily share audiences that you have already created or saved between ad accounts. So, let’s say you have created an audience in power editor, and want to use that same audience but for a different client. DON’T TRY TO RECREATE THAT SAME AUDIENCE TARGETING! Instead, go into the “audiences”… Read more »

How We Helped Oregon Get Off Coal

The Renew Oregon campaign promotes a clean energy future for the state of Oregon and transitioning the state away from dirty polluting energy sources. We worked with Renew Oregon to help pass the Oregon Clean Electricity and Coal Transition bill. This legislation will move Oregon off coal-fired energy generation by 2035, double Oregon’s renewable energy generation by… Read more »

Targeting Influencers with Video Ads on LinkedIn

The Yes for PSU campaign was motivated by a need to increase funding to better support its students and solve some major problems at the university. For example, at PSU, one in three students drops out due to the cost of tuition, there are extremely high student to advisor ratios (547:1) and over the past… Read more »

How Spotify Builds Your Discover Weekly Playlist

Ever wonder what makes Spotify’s Discover Weekly Playlist so fresh, familiar and fitting to you? According to writer, Adam Pasick, from digital news outlet “Quartz,” it majorly has to do with three things: other people, your own tastes, and algorithms.

Mind your mailer: Letter vs Flat Postage Rates in Direct Mail

Here’s a handy guide to USPS’s requirements for ‘letters’ and ‘flats’ for your campaign mailers. Letter Rate Direct Mail Postage For a direct mail piece to qualify for letter rate postage, the height of the piece must be between 3 ½ and 6 ⅛ inches, and the length must be between 5 and 11 ½ inches…. Read more »

Emails sent with NationBuilder are more authentic(ated)

Google, Yahoo and other email providers have started blocking emails that aren’t authenticated. What does that mean for you? Well, depends. If you purely receive emails, this is a good thing as it will crack down on phishing and spam. But it will make running vital email programs for campaigns more difficult, because if it… Read more »

My Experience at the 2016 Women Grow Leadership Summit

One week ago I left for a leadership summit. I was excited, eager, nervous… But, mostly, I was scared. I was just about to fly out to represent Winning Mark at a Leadership Summit for women entrepreneurs and leaders in the cannabis industry. I know! It sounds cool. And it was cool. I got to… Read more »

Email Automation in NationBuilder?

Connecting with members of your nation is one of NationBuilder’s most important tools, especially since keeping members engaged, donating, and active is the best way to build a campaign. Automatic email is an efficient method that can be used to reach out to members immediately and long term.     Emails can be automated in NationBuilder… Read more »

9 Things This Teenager Taught Us About Phones

16-year-old Grace was kind enough to keep an audio diary of everything she does on her phone. Listen to her navigate through endless app alerts, group messaging drama, clueless grown-ups, that bizarre old technology of email and even how she handles a sext request. Grace has some pretty good advice all around, even if you don’t know any teens.